- Smart Powerful Solutions
- Robust Data Management
- Intuitive User Interfaces
about us
“Excellence is the unlimited ability to improve the quality of one’s product.”
xbEDGE is a boutique technology firm providing an array of professional services. A full-stack software developer, xbEDGE produces robust, intuitive software solutions completely unique to client requirements and with low entry costs and terms that fit the budget of any business, organization or individual. Since the mid-90s the core team of xbEDGE has been providing business solutions devoted to excellence, affordability and flexibility and absolutely dedicated to client satisfaction. xbEDGE is the sensible advantage.
“Changes call for innovation, and innovation leads to progress.”
expertise
xbEDGE offers a wide range of services and expertise from web design, back-end systems, e-commerce to cloud based solutions. Here’s a list of what we’re capable of delivering.
- Made-To-Order Solutions
- Out-Of-Box Solutions
- Custom Software Development
- Mobile Responsive Web Design
- Cloud Application Solutions
DEVELOPMENT
- Branding
- Web Design
- Mobile Responsiveness
DESIGN
- Wireframing
- Content Strategy
- Information Architecture
UX
- Meta Information
- Adwords Campaign
- Google Optimization
- Bing Optimization
SEO
- Search Engine Visibility
- Web Optimization and Advertising
- PPC and PCM Campaigning
SEM
- Single Website Hosting
- Cloud Computing Instances
- Dedicated Server Solutions
- Provisioning and Administration
HOSTING
- Domain Acquisition
- Who Is Privacy
- Portfolio Management
DOMAINS
- E-commerce Cart
- Database Support
- Online Shop Management
COMMERCE
- Social Strategy and Planning
- Facebook Apps and Pages
- Twitter Setup
SMM
- Local Digital Online Ads
- Facebook Advertising
- Google AdWords Campaings
ADVERTISING
solutions
“BUSINESS + INNOVATION + TECHNOLOGY”
Marketing these days is about Internet Marketing and it isn’t just about having a website or advertising on one. It’s an entire process of careful planning and decision making beginning with the conceptualization of an idea to the delivery of the product or service to the customer. Business and Technology is what happens in-between. So, if you want to flourish, you’ll need a well thought-out business plan and the essence of a good plan lies in asking yourself a few important questions. Questions that are all too familiar and often overlooked. There is good reasons the topics below are the first things taught in business school.
A vision is an internal believe for you and your employees to understand why you exist. Your vision should encompass the passion of why and what you do and create a picture of how and where you see your company making an impact today and in the future.
You may have passion for what you do but does it have a place in your marketplace? If you had to introduce your company to a potential client in just 30 seconds, would that person be sold on you enough to buy something? A mission should not only define what and to whom you offer your services to but how you are the only ones who can best provide that service.
From Nike to Apple to Mercedes to Gucci… a brand is your promise. It’s not just a name or logo. It’s a representation of something bigger that invokes an immediate perception of what you stand for. A brand should speak with personality and sell itself by impression. Let us help reshape your brand to not only make that everlasting impression in people’s minds but to also support an effective brand strategy that will position yourself exactly where you need to be in your marketplace.
A strategy is a unique plan of exercising specific tactics to achieve goals and objectives. There are all sorts of strategies that can be defined in business from broad to very specific. Departmental to task specific. There are Advertising, Sales, Corporate, Competitive, Regional and Technological strategies… just to name a few.
A lot of companies set goals like “more money” or “better service” and believe these 2 words are essentially synonymous. In fact, objectives are the steps in between to achieving your goals. When you set a goal, it should be clearly defined and measurable. For example, “I want to make $100k more this year” or “ I want to see a 20% increase in client satisfaction”.
A lot of words get thrown around in business and the lines of what things mean can get blurred. When speaking of a business model, it essentially encompasses the list of all the different components of what you have thought out in a business plan. A business model should convey your intended client while using various strategies and objectives to achieve a number of goals that will result in a positive impact on your bottom line and your secure your position in your marketplace amongst your competition.
“Skills are common. Talent is rare.”
Whether you want hard-cut functionality, aesthetic appreciation or just a simple makeover, you’re still going to want to put a bit of time into designing a page. Smart layout means key page elements are positoned effectively to maximum visibility. Smart design evokes professionalism and credibility and yields more action from a visitor. Then there are other aspects such as eye catching imagery, clearly written text and a clear and concise menu. A properly assembled page will guide a reader’s eye more naturally and yield better results. Remember, you have an estimated 3.5 seconds to convince a visitor to stay before they click away.
If your website yields long load times, then what’s stopping someone from clicking over to your competitor? No good service deserves to be left in the dust. As they say, “if it ain’t broke, don’t fix it,” because properly executed web solutions work. That being said, once a solid foundation has been established, go above and beyond what’s expected by the user. Give yourself a chance to stand out by taking that extra step and get ahead of the competition.
Unfortunately, people do judge a book by its cover. Professionalism is measured at a glance, and the last thing you want is for your product or
service to go unnoticed. Most web surfers these days can recognize professionally created marketing material. If you’re serious about what you do, then you don’t want anyone to be on the fence about what you do or have to offer. Your website should run in line with other professional mainstream sites and make a long lasting impression.
service to go unnoticed. Most web surfers these days can recognize professionally created marketing material. If you’re serious about what you do, then you don’t want anyone to be on the fence about what you do or have to offer. Your website should run in line with other professional mainstream sites and make a long lasting impression.
78% of users browse the internet on their smartphones or tablets. This number probably won’t dwindle any time soon. That being said, even though not all websites need to be focused on a mobile platform, a significant number of them do. So who’s your demographic? Have you profiled your typical visitor? Will your average client make an on-the-spot decision or need to make a team decision with management approval? An extension of our services is to help you understand and connect with your clients, in the midst of this fast-paced technological era.
Perhaps your business is small. Maybe it can be summed up in nothing more than a few bullet points. Rather, maybe you’re part of a larger business, who needs to focus attention on a smaller subset of your services. Oftentimes, a bare-bones website is not the smartest solution to presenting yourself to your audience. Then again, you might not need twenty pages to explain what it is that you do. A brochure website might be what you need. The simplest of the simple, it presents a happy-middle in showing off what you can do, while keeping it reasonable.
Not all businesses need to focus their design around commerce itself. On occasion, all a firm needs is a unique way to present themselves. Something that gives clients a chance to understand and get a feel for who you are. Doing so means ensuring you have a good design with all the right features and elements that properly portray your company’s image. So, when it comes to getting customers to “Buy Now”, you don’t have to make the button any bigger for them to action. Envision your website wearing a sharp and stylish business suit that talks for itself.
No matter what the service, you want your clients to consider it, indefinitely. Proper success in the world of digital commerce runs hand-in hand with the world of website design. Indeed, you want a central hub for features and services, but do you have a place for customers to review products? Maybe you want to run more than one store from the same website. Are you keeping up to date with competing shopping-cart platforms and conversion practices? We can offer you the right solutions to guiding your clients to the checkout counter.
Maybe what you need is not something that’s focused in one domain or another. Maybe you just need to build a website from the ground up – a platform for your service to stand on. If so, you want a carefully-chosen custom mix of every principle available from proper business planning to logical functionality to user interface and layout.
“Tell a story with a single captivating image.”
Graphic Design. Photography. Content Creation.
What’s the first thing your visitors will see, upon arrival? If your goal is moving people to act, then it’s most likely strong imagery. A picture really is worth a thousand words, and with our team, nothing’s ever lost in translation. Composition, the right logo – product images and info-graphics – these are all important factors in expressing who you are. Do something unique. Your services deserve to be seen.
SEO begins and ends with a strong social media presence using well known avenues to blog. How fast word gets spread around depends on how well it’s read – and how it’s read is entirely up to the writer. Visuals are important, yes, but the information you put out there is going to make or break whether or not your clients will take you seriously. Save yourself from the embarrassment of bad grammar, spelling errors and awkward delivery. Let your audience know that you’re an authority on your subject.
- Made-To-Order Solutions
- Out-Of-Box Solutions
- Custom Software Development
- Mobile Responsive Web Design
- Cloud Application Solutions
DEVELOPMENT
- Branding
- Web Design
- Mobile Responsiveness
DESIGN
- Wireframing
- Content Strategy
- Information Architecture
UX
- Meta Information
- Adwords Campaign
- Google Optimization
- Bing Optimization
SEO
- Search Engine Visibility
- Web Optimization and Advertising
- PPC and PCM Campaigning
SEM
- Single Website Hosting
- Cloud Computing Instances
- Dedicated Server Solutions
- Provisioning and Administration
HOSTING
- Domain Acquisition
- Who Is Privacy
- Portfolio Management
DOMAINS
- E-commerce Cart
- Database Support
- Online Shop Management
COMMERCE
- Social Strategy and Planning
- Facebook Apps and Pages
- Twitter Setup
SMM
- Local Digital Online Ads
- Facebook Advertising
- Google AdWords Campaings
ADVERTISING